06 January, 2009

Selling a property? Speak to more than one real estate agent

An alternative heading for this post could have also been "Sometimes a lawyer's best advice that a client should act on isn't even legal advice".

By far almost all sellers who decide to sell their real estate property, list the sale through a real estate agent. After all, it's an agent's business to market and sell property. Often sellers have chosen and signed up their listing agent before they consult their legal adviser.

Like many associations in life, prospective sellers sometimes have an existing relationship with a real estate agent, even before deciding to sell. It could be the agent through which the property was originally purchased, or the agent is managing the tenancy in the property, or a trusted friend recommended the agent.

No matter how well you think you know or trust an agent with whom you're just about to commit to, my advice is that always, always seek the opinion of at least one more real estate agent about the sale of your property, although another one or two more again wouldn't hurt. This is one piece of advice I've consistently given to sellers over many years.

After consulting one, you will be better prepared not only when consulting and asking questions to the next one, but also when, or if, you re-visit the first agent that was consulted. There are many issues to consider and negotiate, including commission rate, advertising, the possible selling price, and whether advertising costs are included.

Some time back a particular married couple consulted me about selling their home. I'd already known them, and knew they were both hard working, had a high level of debt, all on top of raising their young and growing family. They could ill afford to unnecessarily throw money away. Yet, that's exactly what they did.

They had already signed up with an agent, I can't now recall exactly when, but it was at least 3 or 4 days before consulting me, and the cooling-off time limit had already long passed.

It was while taking down other details, answering their questions, explaining the process when, as an afterthought, he handed to me a copy of the agency agreement they had both signed. It looked fairly typical, until I saw something that made me almost fall off my chair!!

The agent's commission was to be 6% of the sale price!!! 6%!!!

It got worse. On top of that, the agreement provided that the seller was also to pay the agent's advertising costs, some $700 to $800!

Think about it. If you sold your home today for, say, $500,000, at that rate the agent's commission on the sale would total $30,000, not to mention the GST and the advertising costs.

To put it into context, from my anecdotal observations, agents' quoted commissions on sales of typical residential properties, at least in the south-western area of Sydney, tend to fall between 2 to 3% of the sale price, usually roughly in the middle of that range. Some agents quote their fee as inclusive of GST, others don't.

Obviously I asked my clients a series of questions on how it came to be. They were a little perplexed at the fuss; they assured me that the agent had clearly explained to them his commission rate, he didn't hide it. They told me how the agent reassured them that that was HIS normal rate - I suspected it wasn't despite his very, very careful choice of words. "He was so nice to us. He explained everything..." they told me. He was so nice, apparently, that my clients didn't see the need to at least consider or speak to another agent.

If only they'd just spoken to another agent, even just a phone call. "If only..." At the very least they would've become aware that the 6% commission wasn't so normal after all. No holding punches here, this particular agent saw them coming, and he simply ripped them off!

The couple's house did sell, but unfortunately their story didn't get any better.

If you intend selling your property and listing it with a real estate agent - notwithstanding that by far most are reputable - the very least you should do is no matter how well you like or believe you have made up your mind, is speak and consult with no less than two agents before signing up with any agent. Sure, check out the agents' commission rates but remember, like many goods and services, price is just one of your many considerations.

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